What PewDiePie and Katy Perry can teach brands about success

YouTube stars like PewDiePie, stampylonghead and TheDiamondMinecart are responsible for helping the platform reach 1bn viewers a month. Richard Herd, network manager, Fresh One TV says there are lessons brands can take from this growth.

The growth in YouTube viewing was mainly driven by an 80.5% rise in the view count for the Top 100 YouTube channels. This YouTube elite attracted an accumulated 9.46bn views in July, up from 5.24bn in July 2013, according to a report from Tubefilter/OpenSlate.

T-Series posts elaborately produced music videos & film trailers with monstrous budgets while Pewdiepie’s videos are mostly filmed & shot in his one room studio where he is the only person engaging in front of the camera. Obviously, music videos & film trailers attract higher viewership. You can’t compare a music channel+company to a gaming+comedy channel where a single person is responsible for providing you entertainment.

YouTube stars like PewDiePie, stampylonghead and TheDiamondMinecart are responsible for helping the platform reach 1bn viewers a month. Richard Herd, network manager, Fresh One TV says there are lessons brands can take from this growth.

The growth in YouTube viewing was mainly driven by an 80.5% rise in the view count for the Top 100 YouTube channels. This YouTube elite attracted an accumulated 9.46bn views in July, up from 5.24bn in July 2013, according to a report from Tubefilter/OpenSlate.

Almost all of Bollywood’s music videos & trailers of its highest grossing films are uploaded on T-Series.T-Series is like India’s Vevo, except all the artists have a combined channel in contrast to individual Vevo channels of each artist. Imagine this situation by assuming all of your favourite artists’ music was uploaded on one single channel.

The music of more than half of Bollywood’s highest grossers of 2018 was uploaded on the T-Series channel. Obviously, in such a scenario, the debate going on about who will emerge as the ultimate winner seems fairly pointless because even if T-Series were to surpass Pewdiepie as the most subscribed channel, Pewdiepie, representing the legion of independent creators, will remain the unprecedented king of YouTube. And a king who respects ‘wamen’. Unless of course, another channel & a Youtuber in its true sense, comes close to his subscriber count.