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Getting a rock solid mobile app user experience is hard in its own right — getting there with a health or fitness app is even more difficult. We’ll discuss why creators of health and fitness apps are having an even more difficult time achieving quality user experience, and we’ll show you a few success examples along the way.
To achieve awesome user experience, developers need to dance on a thin line between being too generic and personalizing the experience to the point where people can’t be bothered to onboard any more.
Even though it’s 2016 and we know a lot about health and fitness, a lot of people are still out of shape, many of which are trying really hard to get there. So why are they failing?
Because we’re all different, with unique metabolisms, body shapes and sizes, and habits. All those things affect our physique, and in order to really be healthy, we need to have custom-fit, tailor-made workout routines and diets.
On the other hand apps, even though there’s been a lot of talk about personalization, are usually generic in a way that they try to solve the same problem for a large amount of people in the same way.
For example, travelling apps are the same for everyone. You pick a destination, book a flight, reserve a hotel room and find a few interesting sightseeing places. The same problem, in this case travelling, is solved in the same way, in this case through booking flights and rooms, for a large amount of people.
For health and fitness this recipe doesn’t work, thanks to the uniqueness of our bodies and our lifestyles.