What PewDiePie and Katy Perry can teach brands about success
Publié: 25 Oct 2018, 09:42
YouTube stars like PewDiePie, stampylonghead and TheDiamondMinecart are responsible for helping the platform reach 1bn viewers a month. Richard Herd, network manager, Fresh One TV says there are lessons brands can take from this growth.
The growth in YouTube viewing was mainly driven by an 80.5% rise in the view count for the Top 100 YouTube channels. This YouTube elite attracted an accumulated 9.46bn views in July, up from 5.24bn in July 2013, according to a report from Tubefilter/OpenSlate.